U Of M student-athletes take advantage of NIL – WCCO offers

MINNEAPOLIS (WCCO) – The world of varsity sport changed this summer to allow athletes to earn money through sponsorships, sponsorships and other business opportunities.

Athletes can now take advantage of their name, image and likeness (NONE).

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At the University of Minnesota, 80 Golden Gophers in 18 sports disclosed about 150 NIL chords at school.

Parker Fox, a male basketball player, took advantage of several opportunities, including joining Cameo, a company that allows customers to purchase personalized videos of celebrities.

He charges $ 10 per video.

Fox also posed for a clothing brand, promotes a book, and local and national businesses pay him for sponsored social media posts.

“You make, whatever it is, a few hundred dollars a shift here and there, but then there are bigger contracts where they want to sign you into a contract, get you for a longer period. Fox said.

Mike Wierzbicki, senior associate athletic director at the University of Minnesota, says the Gophers took advantage of opportunities related to equipment, speaking engagements and autograph sessions.

“It’s been a bit of a whirlwind since July 1st [when NIL deals began] so far in November, ”he said. “Where you can build a brand and have your voice heard, there is value there. “

WCCO reviewed publicly available data on all NIL transactions that the Gophers athletes had disclosed through October 28.

About a third of the offers came from the football team.

One player was paid $ 2,000 for a two hour autograph session. Another deal was a $ 5,000 deal to sign 1,000 collectible cards.

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Quarterback Tanner Morgan and a few teammates hosted a book signing this year at Baldy’s BBQ in Lakeville.

Athletes in other sports have also made some notable deals.

Male basketball player earns $ 6,000 to wrap his car in a sticker for 10 weeks.

Three TikTok videos grossed $ 850 for a female hockey player.

A male track and field athlete modeled for $ 300.

“Your value is what the market says your value is,” Wierzbicki said.

Some of the deals with the highest values ​​came from the wrestling team. A wrestler participated in a $ 13,000 meet.

Another deal with a wrestler involved social media posts worth over $ 1,000 a month.

Gable Steveson just won an Olympic gold medal and NIL allowed him to sign a contract with WWE professional wrestling while still in school to graduate and win another NCAA title.

“We get a scholarship to a university and it’s fantastic, but going the extra mile is fun for us as athletes that we can be a part of,” Fox said.

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