Traditional Medicinals commits an additional $50,000 to alleviate poverty through Whole Planet Foundation

Published 9 hours ago

Proposed by Whole Foods Market Fundamentals

Since 2008, Traditional Medicinals has supported the Whole Planet Foundation, and in 2018 received the Foundation’s annual Trailblazer Award. Long-time advocates are essential to reducing global poverty and this year Traditional Medicinals is once again renewing its $50,000 commitment to the Microcredit Foundation’s Provider Alliance. In 2022, Traditional Medicinals is funding microenterprises critical to alleviating global poverty through the Foundation’s microloan programs. Traditional Medicinals, which can be found in select stores and online at Whole Foods Market on Amazon, is committed to giving the world’s poor entrepreneurs, through microcredit, the opportunity to start or grow a business, often at home, in order to generate income for themselves and their families. Traditional Medicinals is also a sponsor of the Whole Planet Foundation’s online celebration of women entrepreneurs during Women’s History Month.

Microcredit consists of small loans usually under $200 – with no formal contract, no formal collateral – given to the entrepreneur to change their own life through their own hard work. To date, Traditional Medicinals has donated $455,949, funding 11,900 microloans creating 64,600 opportunities.

At Traditional Medicinals, farmers and collectors are at the heart of our business. We prioritize the livelihoods of the growers and gatherers who cultivate our herbs and enable us to continue innovating quality herbal remedies. In some regions, it is estimated that up to 70% of the agricultural labor is women. We choose to invest in communities, supporting equity for women farmers and collectors, not only because it mitigates risk and builds lasting business relationships, but because it’s the right thing to do. Partnering with organizations such as Whole Planet Foundation helps us realize this shared vision.” says Jamie Horst, Goals Manager at Traditional Medicinals.

Based on the average first microloan size of $174 for Whole Planet Foundation-funded projects, Traditional Medicinals support this year will fund 287 microloans. These microloans are distributed through the Whole Planet Foundation’s network of microfinance partners in Africa, Asia and the Americas, including the United States, to those most in need of access to capital to start or grow a business. small business. On average, microloan recipients support four other family members, so this meaningful support will have a ripple effect in local and global communities.

To learn more about the Foundation’s work to reduce global poverty, visit

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