Instagram popularity helps boost rapid success of 2 Sioux Falls entrepreneurs


SIOUX FALLS, SD (KELO) – During the holiday season, many people are looking for unique gifts or food for these holiday season. This is an area where the women of Two Sioux Falls have had great success selling their handmade products, thanks to a little help from social media.

“I started doing it for fun, like all bakers do. ” Bakology said owner Lauren Lavin.

Lauren Lavin was in high school when she started Bakology.

“It wasn’t my plan. I went to school at SHU and thought I was going to get a PhD or maybe medical school, ”Lavin said.

But after graduating from college a year and a half ago, his side job turned into a full-time career.

“I probably work 60 to 70 hours a week, it’s just in the kitchen,” Lavin said.

“It’s probably like 60 to 80 hours,” Grown in love said owner Landi Schweigert. ” I wake up very early.

Landi Schweigert is also moving forward with his new company Grown in love.

“I actually started because during COVID I was a single parent and really struggled to balance time at work and with my kids,” Schweigert said.

It was then that she and her daughters found a new creative outlet by making charcuterie boards at home and posting photos on Facebook, which led to her first official customer.

“She reached out to me and said, hey, can you come over and have my Christmas party.” I see you are really good at it, I love supporting women and I want to see what you do, ”said Schweigert.

Over the past year, his business has exploded, largely thanks to social media.

“Instagram has been huge for me,” Schweigert said. “I don’t know what it is, but things that astatically appeal to people love to watch.”

“Everyone’s going to stop and watch a cake video, no matter who’s making it, they’re all the rage,” Lavin said.

These two small, women-owned businesses are booming and becoming famous on Insta in the Sioux Falls area.
“I think it’s a really good way to build community and that’s how people buy your product, not just your product but you,” Lavin said.

The two business owners claim that showing off the behind-the-scenes photos and personal stories has helped people not only connect with their beautiful products, but also with the people they support.

“I feel like people need to know, who are you ordering from?” Who is this person behind this business? Said Schweigert. “It’s part of my story and the reason I chose my name and everything.”

The two Grown in love and Bakology have seen so much growth, their holiday seasons are filled with celebrations. They say now is the time to place your orders in time for Christmas.


About Hubert Lee

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